Stored explicit consent also applies for email tracking if you track on the personal level. Keep in mind that you are required to obtain and store the explicit consent from each recipient, granting you permission to send email marketing messages to this individual. Compliance: Support for complying fully with laws and regulations, such as the EU GDPR.Scheduling: The ability to schedule an email marketing campaign for automatic delivery, with a specific date and time, in any time zone.When you choose permission marketing technology solutions for your global communications, be sure that they include these essential features at a minimum: Opt-In and Privacy Laws in North America and Europe » For instance, in the European Union (EU), you need to comply with the General Data Protection Regulation (GDPR), which requires senders to have recipients' explicit permission for both email marketing and email tracking. Email regulations vary among regions and countries, and significant fines are imposed for breaching these laws.
With email marketing, it's a must to understand and follow the legislation and other requirements of the country or countries where your email recipients are located. List of Holidays by Country on Wikipedia »Įmail Laws and Regulations ("Opt-in Laws") Around the World So before planning the date and time to send your communications, be sure to check the national holidays and other important observances of your target audience locations.
The order of the numbers can vary, for instance from YYYY-MM-DD to DD-MM-YYYY.Īs you know, holidays and special celebrations differ from one country to another. UTC in any locality is designated as UTC- in the west or UTC+ in the east.Ĭoordinated Universal Time on Wikipedia »Ī reminder that date formats are presented differently in different countries. It is used for international coordination because with UTC there is no risk of confusion about the various time zones. UTC is the time standard used in clocks around the world. As some marketing content is seasonal, be sure to keep in mind that spring in the Northern Hemisphere begins in March, while March marks the start of autumn in the Southern Hemisphere. These clock adjustments are made in the spring and fall, usually from mid-to-late-March and late-October to early November. Each country determines its specific time change procedures. Twice a year, you'll need to factor in Daylight Saving Time (DST), in which many countries adjust their clocks. In this case, you'll need to convert Eastern Time (ET) for New York to Central European Time (CET) for Paris. For instance, you may be planning your email marketing and communication campaigns from your office in New York, while your target audiences are in Paris.
24-Hour Clock Time Conversion TableĪnother time-related aspect to stay on top of is time zones. Here's a handy table to help you easily convert AM and PM times to a 24-hour clock time format. As a refresher, the United States uses an AM and PM format, whereas the 24-hour clock, sometimes referred to as military time, is more commonly used in Europe. Naturally, there are differences to consider from one country and culture to another, and one of the most practical ones is the timing of your communications. Here are some helpful resources to avoid confusion and get your best results. Marketing to and communicating with audiences around the globe presents both an exciting opportunity as well as some unique challenges and considerations.
Support > Useful Tools for Global Marketers and CommunicatorsĢ4-Hour Clock Time Conversion Table and Other Useful Tools for Global Marketers and Communicators
0 kommentar(er)
